Top 5 Beauty Retail Apps in Ukraine Q4 2022

During the fourth quarter of 2022, the top 5 beauty retail applications in Ukraine exhibited varied performance trends in terms of downloads, active users, and revenue. Here's a detailed look at their metrics:

Notino: profumi e cosmetici saw a notable increase in weekly downloads, peaking at approximately 11.7K in early December. The app's active users also showed a significant rise, reaching about 25.4K in the first week of December, before experiencing a decline to around 15.5K by the end of the quarter.

Nykaa – Makeup/Beauty Shopping had modest download numbers, with a peak of 234 downloads in the first week of October. Active users for Nykaa remained relatively stable, starting at 1K in late September and ending at around 905 by the end of December.

Superdrug - Beauty and Health experienced low download numbers, with a peak of 52 downloads in early November. Active users saw minor fluctuations, peaking at 57 in early November before dropping to zero by December.

Perfumerías DRUNI maintained a steady download rate with slight variations, peaking at 33 in early November. Active users showed a gradual increase, reaching 109 in mid-November and remaining stable through December.

Nykaa Fashion - Shopping App had minimal downloads, with a peak of 24 in late November. The app's active users consistently declined from 802 in late September to 562 by the end of December.

For more insights and detailed analytics, visit Sensor Tower.